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Text Box: This story can fit 175-225 words.
The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organizationís identity among peers, members, employees, or vendors.
First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting Text Box: your service.
You can compile a mailing list from business reply cards, customer information sheets, business cards collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company.
If you explore the Publisher catalog, you will find many publications that match the style of your newsletter.
Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. Itís recomText Box: mended that you publish your newsletter at least quarterly so that itís considered a consistent source of information. Your customers or employees will look forward to its arrival.
Text Box: This story can fit 75-125 words.
Your headline is an important part of the newsletter and should be considered carefully.
In a few words, it should accurately represent the Text Box: contents of the story and draw readers into the story. Develop the headline before you write the story. This way, the headline will help you keep the story focused.
Examples of possible headText Box: lines include Product Wins Industry Award, New Product Can Save You Time!, Membership Drive Exceeds Goals, and New Office Opens Near You.
Text Box: Secondary Story Headline
Text Box: Lead Story Headline
Text Box: Newsletter Date
Text Box: Volume 1, Issue 1

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